Analisis Strategi Pemasaran dalam Meningkatkan Volume Penjualan Produk Kecap Bango pada PT Unilever Indonesia Tbk

Authors

  • Nabilla Adyatrin universitas pamulang
  • Meidi Flamela
  • Fatia Khairunnisa
  • Guruh Dwi Pratama
  • Udin Ahidin

Abstract

Dunia perekonomian secara global saat ini mengalami perkembangan serta peningkatan jumlah bisnis dengan sangat pesat dan menyebabkan persaingan didalam dunia bisnis semakin ketat. Perusahaan akan mengalami persaingan untuk mendapatkan konsumen yang banyak. Salah satu hal terpenting yang harus diperhatikan oleh sebuah bisnis agar menjadi lebih baik dari para pesaingnya adalah dengan menerapkan strategi pemasaran yang baik dan memiliki sasaran yang tepat. Penelitian ini menggunakan desain penelitian kualitatif dengan menggunakan metode penelitian deskriptif, bertujuan untuk menganalisis strategi pemasaran produk kecap bango pada PT. Unilever Indonesia Tbk. Strategi pemasaran yang dilakukan oleh PT. Unilever Indonesia Tbk. dalam menghadapi persaingan dengan analisis SWOT. Berdasarkan analisa SWOT, PT. Unilever Tbk. harus tetap mempertahankan produk-produk terbaik dan yang bervariasi dari mereka serta memanfaatkan peluang dalam teknologi dan informasi yang semakin maju.

Kata kunci: Strategi Pemasaran, Penjualan

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Published

2023-06-30

Issue

Vol. 3 No. 2 (2023): HUMANIS (Humanities, Management and Science Proceedings)

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