Analisa Strategi Pemasaran Perusahaan Lazada untuk Meningkatkan Kepuasan Pelanggan
Abstract
Penelitian yang dilakukan bertujuan untuk memahami Strategi Pemasaran melalui media online website yang dilakukan oleh lazada Indonesia. Hasil penelitian ini untuk mengetahui strategi promosi penjualan melalui media online website lazada.co.id ini melakukan pemasaran online dengan cara menciptakan website untuk interaksi konsumen dan proses perdagangan elektronik, merancang website yang efektif agar mudah digunakan oleh konsumen. Aktivitas promosi penjualan melaui media online website yang dilakukan lazada Indonesia merupakan suatu bentuk komunikasi terhadap konsumen dalam perdagangan elektronik (e-commerce). Alat promosi penjualan yang digunakan lazada diantaranya adalah lazada menggunakan alat promosi diskon, voucher, flash sales, special offer from partner, dan melakukan kegiatan pameran dagang. Dapat ditarik kesimpulan bahwa strategi promosi penjualan yang dilakukan lazada Indonesi melaui media online website merupakan alat promosi penjualan utama yang digunakan lazada Indonesia dalam melakukan perdagangan elektronik (e-commerce).
Kata kunci: E-commerce, Strategi Pemasaran, promosi penjualan, lazada.References
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