Analisa strategi Pemasaran dengan Menggunakan Digital Marketing untuk Meningkatkan Penjualan (studi Kasus pada PT. Mayora Indah tbk)
Abstract
Pemasaran digital merupakan bagian penting dalam strategi bisnis modern. Saat ini, terdapat banyak orang yang lebih memilih untuk mencari informasi produk atau layanan melalui situs online, dari pada melakukan kunjungan langsung ke toko fisik. Dalam era digital, konsumen memiliki lebih banyak pilihan dan informasi yang mudah diakses hanya dengan beberapa kali klik. Maka dari itu, pemasaran digital menjadi salah satu cara efektif untuk memperluas jangkauan bisnis, meningkatkan penjualan, serta memperkenalkan merek secara lebih luas. Dalam era serba digital saat ini, perusahaan dapat memanfaatkan beragam platform digital seperti media sosial, iklan online, email marketing, hingga website untuk mempromosikan produk atau layanan mereka. Penelitian ini menggunakan metode analisis deskriptif kualitatif yang didasarkan pada data sekunder dalam menganalisa strategi pemasaran dengan menggunakan pemasaran digital untuk meningkatkan penjualan (studi kasus pada PT. Mayora Indah Tbk.). Strategi pemasaran PT. Mayora Indah Tbk juga dianalisis dengan menggunakan SWOT.
Kata Kunci: Pemasaran Digital, Strategi Pemasaran, Bauran Pemasaran, Analisis SWOT, Penelitian KualitatifReferences
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