Strategi Bisnis Asuransi Jiwa Dalam Penerapan Environmental, Social, And Government (Esg)
Abstract
Dalam beberapa tahun terakhir muncul tren baru di kalangan para investor bahwa dalam mengukur kinerja perusahaan harus mempertimbangkan faktor Environmental, Social, and Government (ESG). Oleh karena itu dibutuhkan berbagai upaya untuk memenuhi kebutuhan dan meningkatkan kinerja industri jasa keuangan seperti perusahaan asuransi jiwa di Indonesia melalui implementasi Environmental, Social and Governance (ESG) secara terencana, terukur, dan berkelanjutan. Penulisan paper ini bertujuan untuk memaparkan bagaimana strategi bisnis ESG dalam perusahaan asuransi jiwa. Jenis metode penelitian yang dipilih pada penelitian ini adalah deskriptif analisis. Penerapan prinsip ESG pada asuransi jiwa sangat penting karena mendukung Prinsip Asuransi Berkelanjutan (PSL), potensi pilihan investor dari institusi yang lebih besar, mendukung prinsip invesyasi yang bertanggung jawab, berdampak dan bertanggung jawab secara sosial, serta menaikkan potensi permintaan yang bertambah. investasi yang sedang berlangsung menambah peningkatan risiko hukum yang sering diabaikan, menjadi penghalang bagi penerapan prinsip-prinsip ESG secara umum di perusahaan asuransi jiwa. Masalah lainnya adalah panjangnya proses penerapan prinsip-prinsip ESG di Indonesia yang disebabkan oleh beberapa faktor. Oleh karena itu, Perusahaan dan pemerintah harus berkolaborasi untuk memastikan keberhasilan investasi yang berkelanjutan sekaligus mengelola risiko ESG dengan sukses.
Kata Kunci : ESG, Asuransi, Investasi, StrategiReferences
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