Pengaruh Kualitas Layanan Digital Universitas Pamulang Terhadap Kepuasan Mahasiswa Universitas Pamulang Sebagai Pengguna Studi Kasus : Layanan E-Learning Dan E-Library
Abstract
Penelitian ini dilakukan untuk mengetahui pengaruh kualitas layanan digital Universitas Pamulang (UNPAM), dalam hal ini sebagai studi kasus pada layanan e-library dan e-learning terhadap kepuasan mahasiswa pasca sarjana UNPAM sebagai penggunanya. Dalam penelitian ini, pengumpulan data menggunakan kuesioner online melalui Google Form kepada 95 responden mahasiswa pasca sarjana yang pernah menggunakan layanan e-library dan e-learning di UNPAM. Pengambilan sampel dilakukan dengan menggunakan cluster random sampling. Adapun pembagian sampelnya dibagi menjadi empat program studi yaitu magister akuntansi sebanyak 5 responden, Magister ilmu hukum sebanyak 39 responden, magister manajemen sebanyak 42 responden, dan magister teknik informatika sebanyak 9 responden. Penelitian ini merupakan penelitian kuantitatif dengan pengolahan data menggunakan SPSS. Hasil penelitian ini diperoleh kesimpulan bahwa terdapat pengaruh yang signifikan Antara kualitas layanan digital Universitas Pamulang dengan kepuasan mahasiswa Universitas Pamulang sebagai pengguna. Hal ini tergambar dalam nilai hasil perhitungan didapatkan nilai signifikan sebesar 0.000. Nilai ini < 0.05, dengan demikian variabel Kualitas Layanan Digital memiliki pengaruh terhadap variabel Y yaitu Kepuasan Mahasiswa Universitas Pamulang sebagi pengguna layanan
Kata kunci: kualitas layanan digital;kepuasan mahasiswaReferences
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