Strategi Pemasaran Online Menggunakan Search Engine
Abstract
Bagi seorang pengusaha, tak terkecuali pelaku bisnis online, salesman yang hebat adalah merupakan ujung tombak pemasaran. Salesman harus mampu mendatangkan pembeli potensial yang melakukan pembelian terhadap barang atau jasa yang dijual. Pada pemasaran online, peran salesman terletak pada search engine, terutama Google dan Yahoo! yang merupakan dua search engine terpopuler di dunia. Search engine adalah salesman yang hebat dan tidak perlu dibayar.
Strategi pemasaran online adalah menjadi nomor satu pada hasil pencarian search engine. Hanya dengan membuat website tidak akan membuat seorang pelaku bisnis online menjadi internet marketer sejati. Website dibuat dengan strategi khusus yang bertujuan untuk memenangkan persaingan pada search engine, sehingga suatu website akan mampu tampil setidaknya pada halaman pertama hasil pencarian search engine. Strategi utama untuk memenangkan persaingan pada search engine adalah manajemen keyword. Artikel ini akan membahas beberapa bagian dari strategi manajemen keyword, yaitu: 1)mencari keyword atau frase keyword tentang suatu produk yang populer di search engine; 2) membuat nama domain yang mengandung frase keyword yang relevan;dan 3) memperindah website dengan content yang bagus dan kaya keyword.
Kata Kunci: Pemasaran Online; Search Engine; Kata Kunci
References
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