Hubungan antara Sikap Terhadap Uang dan Pembelian Online Secara Kompulsif pada Wanita Karir di Surabaya

Authors

  • Emanuel Supriono Universitas Dirgantara Marsekal Suryadarma
  • Sri Yanthy Yosepha

Abstract

Penelitian ini bertujuan untuk melihat hubungan dari setiap dimensi sikap terhadap uang (power-prestige, retention-time,  distrust, dan anxiety) dan pembelian kompulsif secara online pada wanita karir di Surabaya. Uji normalitas yang digunakan adalah Kolmogorov-smirnov dengan syarat p > 0,05 (Riduwan, 2012). Penelitian ini menggunakan desain korelasional. Subjek merupakan wanita karir di Yayasan X Surabaya, Komunitas X di Surabaya, dan Universitas X di Surabaya. Teknik pengambilan sampel menggunakan incidental sampling. Subjek penelitian ini berjumlah 183 orang. Alat ukur yang akan digunakan merupakan skala sikap terhadap uang dengan mengadaptasi dari Yamauchi dan Templer (1982) sedangkan skala pembelian kompulsif secara online  modifikasi dari skala Faber dan O’Guinn (1992). Hasil uji korelasi menunjukkan adanya hubungan positif antara dimensi power-prestige, distrus, anxiety dan pembelian kompulsif secara online (r= 0.565; r= 0.521; r= 0.581;p= 0.000). Hasil uji korelasi menunjukkan adanya hubungan negatif antara dimensi retention-time dan pembelian kompulsif secara online r=-0.316;p= 0.000).

Kata kunci: Pembelian Kompulsif Secara Online, Sikap Terhadap Uang, Wanita Karir

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Published

2023-08-12