STUDI LITERATUR: Analisis Penetapan Harga Jual Terhadap Kepuasan Konsumen
Abstract
Tujuan penelitian ini adalah untuk memahami strategi dalam penentuan harga jual dengan metode literature review dalam menjalankan usaha. Pada studi literatur penelitian ini, terdapat kegunaan teori dalam aktivitas kewirausahaan. Dalam menjalankan bisnis pentingnya penentuan harga jual dalam pertumbuhan usaha. Oleh karena itu, diperlukan strategi untuk meningkatkan penjualan dalam mempertahankan konsumen ketika permintaan menurun atau meningkat. Metode yang digunakan pada penelitian ini dengan mengidentifikasi cara penentuan harga pokok penjualan untuk harga jual agar mendapatkan kepuasan konsumen. Hasil dari penelitian memperlihatkan bahwa terdapat strategi penentuan harga jual dalam mengelola usaha dapat memberikan kepuasan kepada konsumen sehingga penjualan dapat meningkat. Hasil penelitian ini diharapakan dapat menjadi panduan untuk menjadi strategi bagi semua orang yang mau memulai aktivitas kewirausahaan agar dapat berjalan dengan sempurna.
Kata Kunci: Studi Literatur, Penetapan Harga, Kepuasan Konsumen
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