Pengaruh Kualitas Pelayanan Customer Service terhadap Peningkatan Loyalitas Nasabah pada PT. Bank Mandiri Syariah Kabupaten Mamuju
Abstract
Penelitian ini bertujuan untuk meningkatkan Kualitas Pelayanan Customer Service sebagai cara untuk mempertahankan loyalitas nasabah karena secara ilmiah memiliki pengaruh yang signifikan pada nasabah.Metode pengumpulan data yang digunakan adalah observasi, kuesioner, dan dokumentasi. Hasil dari penelitian ini agar kiranya digunakan sebagai acuan peneliti berikutnya. Hasil koefisien determinasi dan kontribusi dari faktor-faktor dependen terhadap independen diperlukan adanya penelitian lanjutan untuk mengetahui indikasi pengaruh dari variabel lain seperti promosi, kualitas produk dan berbagai variabel lain yang memiliki pengaruh terhadap loyalitas nasabah.
Kata Kunci: Kualitas, Customer Service, Loyalitas
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