Keberhasilan Marketing Digital Di Masa Pandemi Covid-19
Abstract
Perkembangan teknologi informasi yang berkembang sangat pesat saat ini berpengaruh bagi masyarakat dalam mendukung berbagai kegiatan bisnis baik besar maupun kecil agar dapat dikenal secara global. Dampak yang paling nyata adalah selain dikenal juga dapat meningkatkan volume penjualan dan profit. Digital Marketing adalah salah satu media pemasaran yang sangat besar memberikan pengaruh. Dengan menggunakan digital marketing dalam hal ini adalah sosial media yang sangat mempunyai pengaruh besar terhadap pengguna di masyarakat. Mengingat teknologi saat ini mudah berkembang sangat pesat. Termasuk pengguna di sosial media. Mengingat Pandemi Covid-19 yang sedang berlangsung pada Tahun 2020-2022, kegiatan bisnis online mulai meningkat adanya untuk pemulihan ekonomi yang sebelumnya mengalami penurunan secara drastis. Digital marketing perlahan-lahan mulai meningkat pesat karena banyaknya kegiatan berbisnis online yang tengah dilakukan pengguna di sosial media.
Kata Kunci: Marketing Digital; Masa Pandemi Covid-19
References
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