Strategi Komunikasi Pemasaran Dalam Meningkatkan Penjualan Produk Kopi dalam menghadapi Covid-19 melalui Media

Authors

  • Bayu Widya Artha Universitas Dirgantara Marsekal Suryadarma

Abstract

Persaingan yang semakin ketat di industri kopi juga membuat para petani kopi lebih gencar menawarkan produknya untuk meningkatkan kerjasama, apalagi di masa pandemi Covid-19 banyak perusahaan penjual kopi kopi yang tutup operasionalnya karena sepi pengunjung dan dampaknya. laba usaha yang terus menurun. Kampanye untuk meningkatkan penjualan produk pertanian khususnya produk kopi terus dilakukan melalui media online khususnya media sosial facebook dan media sosial instagram, serta media sosial facebook. Motivasi dari penelitian ini adalah mencari cara untuk mempromosikan produk pertanian yang baik, memperhatikan kualitas proses budidaya kopi, dari hulu pertanian hingga pengelolaan hilir minuman kopi yang berkualitas. Strategi ini menggunakan alat pemasaran Strong Coffee yang dikenal dengan konsep 7P, yaitu. Produk, Harga, Promosi, Lokasi, Orang, Proses dan Bukti Fisik. Memperluas promosi media sosial ke media sosial Facebook dan media sosial Instagram dan media sosial Facebook untuk meningkatkan jumlah pengunjung. Pengunjung dapat memesan aplikasi online atau minuman di tempat, sehingga suasananya harus nyaman dan menyenangkan agar pengunjung dapat menikmati kopi berkualitas.

Kata kunci : Strategi Marketing Komunikasi, Kegiatan promosi, dan Strategi Komunikasi

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Published

2023-08-13

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Vol. 3 No. 2 (2023): HUMANIS (Humanities, Management and Science Proceedings)

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