Manajemen Strategi pada Mcdonald’s sebagai Perusahaan Franchise
Abstract
Penelitian ini bertujuan untuk menganalisis faktor-faktor lingkungan yang mempengaruhi strategi bersaing McDonald's sebagai perusahaan waralaba. Melalui kajian literatur terhadap artikel, buku, dan laporan terkait, faktor-faktor ekonomi, sosial, teknologi, politik, dan lingkungan yang relevan diidentifikasi dan dianalisis dalam konteks McDonald's. Hasil penelitian menunjukkan bahwa analisis lingkungan yang komprehensif penting dalam pengembangan strategi yang adaptif dan responsif terhadap perubahan pasar. Faktor-faktor seperti fluktuasi ekonomi, perubahan perilaku konsumen, inovasi teknologi, dan regulasi pemerintah memiliki dampak signifikan terhadap strategi bersaing McDonald's. Temuan ini memberikan wawasan yang berharga bagi perusahaan waralaba lainnya dalam menghadapi tantangan pasar yang dinamis. Implikasi praktis dari penelitian ini adalah pentingnya memperhatikan dan merespons dengan cepat perubahan lingkungan yang mempengaruhi strategi bisnis perusahaan waralaba.
Kata Kunci: Manajemen Strategi, McDonald’s, Franchise
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