Strategi Pemasaran Pada Promosi Film “Seperti Dendam, Rindu Harus Dibayar Tuntas†Melalui Media Online
Abstract
Tujuan penelitian ini adalah (1) Untuk mengetahui motif Palari Films memanfaatkan media online dalam mempromosikan film “Seperti Dendam, Rindu Harus Dibayar Tuntas†(2)Untuk mengetahui strategi Palari Films dalam memasarkan film “Seperti Dendam, Rindu Harus Dibayar Tuntas†. Penelitian ini dilakukan di Kota Jakarta Selatan. Metode yang dipergunakan dalam penelitian ini deskriptif. Metode pengumpulan data yang dilakukan adalah observasi. Hasil penelitian ini menghasilkan beberapa motif dalam memanfaatkan media online dalam mempromosikan film “Seperti Dendam, Rindu Harus Dibayar Tuntas†(1) sebagai media promosi yang menjangkau calon penonton 21+ (2) Respon atau saran yang didapatkan dari pengguna media online lebih cepat (3) media online sebagai sarana terkini dalam mempromosikan “Seperti Dendam, Rindu Harus Dibayar Tuntasâ€. Beragam strategi yang diterapkan Palari Film dalam promosi film “Seperti Dendam, Rindu Harus Dibayar Tuntasâ€, yaitu pemanfaatan Youtube , , Tiktok, Instagram, serta melalui media berita online ataupun melalui forum komunitas
Kata kunci: Media Online , Strategi Promosi, Film “Seperti Dendam, Rindu Harus Dibayar Tuntasâ€
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