Strategi Branding dan Digitalisasi Marketing pada Restoran TRS Diner
Abstract
TRS Diner adalah brand restoran yang terletak di pintu gerbang keberangkatan internasional Bandara I Gusti Ngurah Rai, Bali. TRS Diner melakukan branding melalui media elektronik seperti televisi dan radio, kemudian branding mengikuti era digitalisasi melalui media sosial seperti facebook, instagram dan tiktok. Metode yang digunakan dalam penelitian ini adalah kualitatif. Metode pengumpulan data dengan kuesioner. Tujuan penelitian ini adalah melakukan penelitian tentang Strategi Branding dan Digitalisasi Pemasaran di Restoran TRS Diner untuk mengetahui dampak positif yang dapat meningkatkan pendapatan restoran. Penelitian ini menghasilkan beberapa motif, diantaranya 1.) motif strategi branding pada restoran TRS Diner, 2.). motif digititalisasi marketing dapat mempengaruhi pembelian.
Kata Kunci: Strategi, Branding, Digitalisasi MarketingReferences
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