STUDI KASUS: Analisis Personal Branding Fadil Jaidi di Media Sosial (Konten Instagram, Tik Tok, dan Youtub)
Abstract
Personal branding merupakan suatu hal yang sangat penting dan perlu dimiliki oleh setiapindividu. Personal branding diperlukan oleh seorang Pembuat Konten agar lebih mudah dikenaloleh khalayak. Penelitian ini bertujuan untuk mengetahui personal branding dari Fadil Jaidi dimedia sosial Instagram, Tik Tok, dan Youtube serta perbedaannya dan menganalisis kesesuaian kriteria personal branding dari Fadil Jaidi dengan teori dari Rampersad. Penelitian ini menggunakan pendekatan kualitatif.Teknik pengumpulan data pada penelitian ini adalah analisis isi, wawancara mendalam dan studi kepustakaan. Selain itu, pemeriksaan keabsahan data menggunakan triangulasi sumber. Hasil dari penelitian ini menunjukkan bahwa Fadil Jaidi memiliki personal branding yaitu jahil dan ia memiliki kriteria personal branding yang berbeda- beda di setiap media sosialnya, akan tetapi platform paling kompleks yang digunakannya adalah Instagram. Selanjutnya, Fadil Jaidi dalam membangun authentic personal branding sesuai dengan yaitu, (1) Keotentikan, (2) Integritas, (3) Konsistensi, (4) Spesialisasi, (5) Otoritas, (6) Keistimewaan, (7) Relevan, (8) Visibilitas, (9) Kegigihan, (10) Kebaikan dan (11) Kinerja.
Kata Kunci: Citra Diri, Hubungan Masyarakat, Kriteria Personal Branding, Pembuat Konten
References
Analisa.io. Hasil Analisis insight dan egangement rate Tik Tok @fadiljaidi Diakses pada 22 Desember 2022, dari https://analisa.io/profile- tiktok/fadiljaidi
Analisa.io. Hasil Analisis Instagram @fadiljaidi. Diakses pada 27 Desember 2022, dari https://analisa.io/profile/fadiljaidi #
Asur, S. & Huberman, B.A. (2010) Predicting the Future with Social Media. In: 2010
IEEE/WIC/ACM International Conference on Web Intelligence and Intelligent Agent Technology. [Online]. August 2010 IEEE. pp. 492–499. Available from: doi:10.1109/WI- IAT.2010.63.
Chaffey, D. & Ellis-Chadwick, F. (2019) Digital Marketing: Strategy, Implementation, and Practice. 7th edition. New York, Pearson.
Denzin, N.K. & Lincoln, Y.S. (2011) The SAGE Handbook of Qualitative Research. 4th edition. Norman K. Denzin & Yvonna S. Lincoln (eds.). Sage Publications.
Fill (2013) CIM Coursebook Marketing Communications 07/08. [Online]. Routledge. Available from:doi:10.4324/9780080561103.
Hootsuite (2019) MOST ACTIVE SOCIAL MEDIA PLATFORMS. 2019. Hootsuite.
M Nisrina. (2015). Bisnis Online, Manfaat Media Sosial Dalam Meraup Uang. Yogyakarta: Kobis.
Tik Tok Fadil Jaidi. Diakses selama bulan Desember 2022, dari https://www.tiktok.com/@fadiljai di?lang=id-ID
We Are Social. Hasil Analisis Penggunaan Internet dan Media Sosial Tahun 2022 (We Are Social). Diakses pada tanggal 05 Juni 2022, dari https://andi.link/hootsuite-we-are-social- indonesian-digital-report-2022/
Youtube Fadil Jaidi. Diakses selama bulan Maret – Juni 2022, dari https://www.youtube.com/channe l/UCbcqLlPfZ5GTc-mNLkYTz1g
Afandi, A. (2021). MENTORING PROGRAM: Empowerment and Human Resources Development. AKADEMIK: Jurnal Mahasiswa Humanis, 1(3), 87-94.
Andreas, D. (2022). EMPLOYEE PERFORMANCE: The Effect Of Motivation And Job Satisfaction. PRODUKTIF: Jurnal Kepegawaian dan Organisasi, 1(1), 28-35.
Anggranei, F. N. (2020). Realitas Kompetensi Guru Pasca Sertifikasi. Scientific Journal of Reflection: Economic, Accounting, Management and Business, 3(4), 331-340.
Gunawan, I. (2022). CUSTOMER LOYALTY: The Effect Customer Satisfaction, Experiential Marketing and Product Quality. KINERJA: Jurnal Manajemen Organisasi dan Industri, 1(1), 35-50.
Indra, W. (2021). Detection of Gen C/EBPα Encodes the Meat Quality. AKADEMIK: Jurnal Mahasiswa Sain & Teknologi, 1(1), 24-32.
Iswardani, W. (2021). Hydroponic Vegetable Production Planning at Plantation Parung Farm Bogor. AKADEMIK: Jurnal Mahasiswa Sain & Teknologi, 1(1), 8-15.
Jayanti, L. (2022). Socialization Of Financial Literacy During The Covid-19 Pandemic In South Tanggerang MSME Gallery. Jurnal PKM Manajemen Bisnis, 2(1), 34-43.
Novitasari, A., & Yulizar, Y. (2023). Company Value Disclosure Based on Fundamental Analysis of Energy Companies in Indonesia. AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis, 3(2), 65-73.
Anggraini, F. N. (2022). PERFORMANCE: Self, Management, and Organizational Social Perspectives. PRODUKTIF: Jurnal Kepegawaian dan Organisasi, 1(1), 1-9.
Nurbaeti, S. (2022). Significance of the Influence of Leadership Model, Morale, and Satisfaction on Performance Consistency. PRODUKTIF: Jurnal Kepegawaian dan Organisasi, 1(1), 10-18.
Nuriadi, N. (2021). The Effectiveness Of Application Of Marketing Strategies In Private Higher Education. AKADEMIK: Jurnal Mahasiswa Humanis, 1(3), 104-113.
Nurlaila, P. (2022). PERFORMANCE MODEL: Satisfaction, Commitment and Reward Based. KINERJA: Jurnal Manajemen Organisasi dan Industri, 1(1), 19-26.
Pambudi, R. F., & Kustini, E. (2023). BUSINESS DIGITALIZATION TRAINING: Optimization of Digital Business Opportunities and Advantages. Jurnal PKM Manajemen Bisnis, 3(1), 14-22.
Rahman, A. (2023). Professional Work Model in Terms of Standard Operating Procedures, Intelligence, Rules and Ethics. AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis, 3(2), 74-85.
Sari, E. N. (2021). Concept Of Small And Medium Entrepreneurs In Customer Oriented Islam. AKADEMIK: Jurnal Mahasiswa Humanis, 1(3), 123-131.
Anggraeni, F. N. (2020). Survey Motivasi Kerja Driver Ojek Online Grab. Scientific Journal Of Reflection: Economic, Accounting, Management and Business, 3(3), 251-260.
Solahudin, M. (2022). PREDICTING THE INCREASE OF COMPANY VALUE BASED ON PROFIT AND DEBT GOVERNANCE POLICIES: A Case Study on Indonesian Automotive Companies. AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis, 2(3), 123-131.
Wulandari, D. (2022). Customer Satisfaction as a Priority in Excellent Banking Services. KINERJA: Jurnal Manajemen Organisasi dan Industri, 1(1), 27-34.
Downloads
Published
Issue
Section
License
Open Access
HUMANIS (Humanities, Management and Science Proceedings) is a national peer reviewed and open access journal that publishes significant and important research from all area of agroindustry.
This journal provides immediate open access to its content that making research publish in this journal freely available to the public that supports a greater exchange of knowledge.
Copyright
Submission of a manuscript implies that the submitted work has not been published before (except as part of a thesis or report, or abstract); that it is not under consideration for publication elsewhere; that its publication has been approved by all co-authors. If and when the manuscript is accepted for publication, the author(s) still hold the copyright and retain publishing rights without restrictions. Authors or others are allowed to multiply article as long as not for commercial purposes. For the new invention, authors are suggested to manage its patent before published. The license type is CC-BY-SA 4.0.
Disclaimer
No responsibility is assumed by publisher and co-publishers, nor by the editors for any injury and/or damage to persons or property as a result of any actual or alleged libelous statements, infringement of intellectual property or privacy rights, or products liability, whether resulting from negligence or otherwise, or from any use or operation of any ideas, instructions, procedures, products or methods contained in the material therein.
