Strategi Perencanaan Sumber Daya Humas dan Kepegawaian Pada Universitas Dirgantara Marsekal Suryadarma
Abstract
Humas adalah fungsi manajemen yang membangun dan mempertahankan hubungan yang baik dan bermanfaat antara organisasi dengan publik yang memengaruhi kesuksesan atau kegagalan organisasi. Salah satu strategi upaya membina hubungan baik dengan publik eksternal Humas Universitas Dirgantara Marsekal Suryadarma Jakarta adalah dengan mengadakan sosialisasi ke beberapa sekolah, yang bertujuan untuk mencari calon mahasiwa baru yang berkualitas dan berkompeten. Penelitian menggunakan pendekatan kualitatif deskriptif yang menggambarkan suatu situasi proses dan gejala-gejala atau objek yang sedang diamati, wawancara dilakukan penulis beserta observasi untuk menjawab pertanyaan penelitian. Hasil riset menunjukan keberhasilan Humas Dirgantara Dirgantara Marsekal Suryadarma dalam meningkatkan kualitas calon mahasiswa baru melalui beberapa strategi yang terdiri atas melakukan pameran, bersosialisasi ke setiapsekolah, melakukan jalur tes seleksi, dan dilakukan setiap tahunnya.Kegiatan ini mendapat respon positif dari semua sekolah dan calon mahasiwa baru Universitas Dirgantara Marsekal Suryadama
Kata Kunci: Strategi Humas, Publik Eksternal, Penerimaan Mahasiswa Baru
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