External Environmental Analysis in Facing Competition Business at PT. Telkom Indonesia Tbk

Authors

  • Sahari Sahari Universitas Pamulang
  • Sugiyanto Sugiyanto Universitas Pamulang

Abstract

PT. Telkom Indonesia Tbk is one of the companies affected by the COVID-19 pandemic.To adapt in the midst of the COVID-19 pandemic, the company has transformed into a digital telecommunications company (digital telco) that focuses on digital services, digital platforms, and digital connectivity. This analysis aims to determine the company's external environment and strategies that can be taken in the face of competition at PT. Telkom Indonesia Tbk. This study uses a descriptive qualitative analysis research model for using tables and graphs to explain to explain the results of the study and analyzed using external environmental analysis. The results of the study indicate that the company's position towards the external environment has a strong position by getting the highest percentage of net profit each year compared to similar telecommunication companies. Based on the analysis of the external environment, the company applies the Build, Borrow, and Buy concept strategies in dealing with competitors.

 

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Published

2023-12-13

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Vol. 4 No. 1 (2023): HUMANIS (Humanities, Management and Science Proceedings)

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