PT Garam (Persero) Business Strategy In Facing Global Challenges Of The Salt Industry In Indonesia
Abstract
This short research examines PT Garam (Persero)'s strategy in facing the global challenges of the salt industry in Indonesia. The aim of this research is to find out how the business strategy implemented by the Board of Directors of PT Garam (Persero) is to face all the challenges of the salt industry in Indonesia which still relies on imported salt from abroad. The research method used in this research is a descriptive qualitative method, where the author examines the company strategy implemented in depth including the data presented. The results of this research show the fact that the strategy used by the Directors of PT Garam (Persero) in managing the company is slowly giving more positive results, where salt production, sales of processed salt and the company's financial condition are becoming more stable. Gradually PT Garam (Persero) was able to get out of the 'batman trap' of selling raw material salt to focus more on selling processed salt (packaged and sacked). Indeed, PT Garam (Persero)'s production has not been able to meet the need for salt in Indonesia, especially for industrial purposes, but the Company's business direction is heading towards sustainability as expected by Shareholders.
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