The Influence of Travel Motivation and Visitor Engagement on Revisit Intention Heritage Tours in the Solo City
Abstract
This research aims to determine the influence of travel motivation on visitor satisfaction. The object of the research is Heritage Tourism in the Solo City. The research sample consisted of 99 respondents. The population of this study is an unknown number of tourists who have visited tourist attractions in the city. The sampling technique in this research is convenience sampling, using causal research. The aims of this research are (1) to analyze the travel motivation and involvement of visitors who come to heritage tourism in Solo City, (2) to analyze the satisfaction of visitors who come to heritage tourism on the island of Java, (3) to determine the influence of travel motivation and involvement on visiting interest. Return to heritage tourism in the Solo City. The analytical method used is descriptive and inductive analysis through multiple regression analysis. The results of the research show that (1) the travel motivation of visitors who come to heritage tourism in Solo City is classified as good, (2) the visitor engagement who come to heritage tourism in Solo City is classified as good, (3) respondents agree with their interest in returning to heritage tourism Solo City, (4) travel motivation and tourist engagement have a significant influence on revisit intention in returning to tourism in Solo City's heritage tourism.
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