Strengthening Knowledge and Skills of Micro Entrepreneurs through Digital Marketing Training
Abstract
Digital marketing has become an effective marketing strategy to reach a wider target market. Digital marketing is a powerful tool to help micro-entrepreneurs grow their businesses. By implementing the right digital marketing, micro-entrepreneurs can reach a wider range of consumers, increase brand awareness, increase sales, and improve relationships with customers. However, there are still many micro entrepreneurs who do not understand and optimally utilize digital marketing . This can hinder the growth and development of their business. Universitas Prasetiya Mulya, through its program called RASIO (Rumah Inspirasi dan Konsultasi Bisnis Online), has the theme of Digital Marketing Training by targeting micro-entrepreneurs who still have limited knowledge and skills in digital marketing. Through this activity, there is an increase in knowledge and skills among the participants.
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Open Access
HUMANIS (Humanities, Management and Science Proceedings) is a national peer reviewed and open access journal that publishes significant and important research from all area of agroindustry.
This journal provides immediate open access to its content that making research publish in this journal freely available to the public that supports a greater exchange of knowledge.
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