Empowerment Of A Community Of Bamboo Hat Craftsmanships Based On Creative Economics On Community Productivity In Cikupa Village, Tangerang District
Abstract
This research is motivated by the problem of low levels of human resources, which is the main problem in the process of implementing development in rural areas, because the average education level of the Cikupa Village Community is elementary school. living in rural areas, then rural development is part of development. This is in accordance with presidential instruction No.6 of 2009 concerning support for the development of the creative economy. This support is expected to further develop towards creative economy craftsmen. The creative economy is a new economic concept that combines information and creativity which relies on ideas, notions and knowledge from human resources as a production factor. The problems in this thesis lead to the role of the creative economy in empowering the community economy in Cikupa Village, Cikupa District, Regency Tangerang, Banten Province. This research aims to determine community productivity through community empowerment based on creative economy. The research method used in this research uses qualitative research, utilizing primary data sources and secondary data, using the Interview Method and Focus Group Discussion Method used in data collection using Observation, Interview and documentation methods. Data processing is carried out using Data Analysis Methods, namely Data Reduction, Data Presentation, and Data Verification. From the data analysis, it can be concluded that based on the results of observations, interviews and documentation conducted with bamboo hat craftsmen in Cikupa Village, Tangerang Regency, several empowerment strategies have been implemented to increase creative economy-based productivity, namely by empowering the bamboo hat community towards village craftsmen. Cikupa apparently brought changes, including increasing the economic productivity of the people of Cikupa Village.
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