Analysis Of The Influence Of The Toptracer Range System And Service Quality On Customer Attractiveness In Golf Driving Range In Banten Province
Abstract
This research aims to analyze good and satisfying service quality is also an important factor that can influence a customer's decision to come return. Good service can create a positive experience for customers, so they have the satisfaction and attraction to come back and recommend the place to other people. The development of driving ranges in Tangerang City and its surroundings is also growing in tandem with the rapid development of golf in Indonesia. In recent years Driving Range golf has become a more popular sport, where the wider public can experience the feeling of playing golf. For people, driving range golf is not just a sport or activities to fill free time Driving Range Golf has become a separate lifestyle which covers many aspects where many commercial transactions and important matters are discussed at the golf Driving Range. This research conducted a case study at golf driving ranges throughout Banten Province. Population Those taken are customers who have played golf at driving ranges throughout Banten Province. The sample in this study were customers who had played driving more than 3 times range and aged over 22 years as many as 50 people. Based on the results of this research it can be concluded that the Toptracer System variable (X1) has a positive effect on customer attraction. Next is the Service Quality variable also has a positive effect on customer attraction at golf driving ranges throughout the province Banten.
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