Analysis Of Marketing Strategies To Increase Sales In The Coffee Shop H. ANTO KENDARI CITY
Abstract
The growth of the food and beverage industry in Kendari City has created intense competition in an effort to maintain and improve products. One of the MSMEs in Kendari City, The Coffee Shop H. Anto, has successfully marketed and maintained its products. The purpose of this study is to determine the marketing strategies used by The Coffee Shop H. Anto to increase sales. To collect data, qualitative research uses observation, interviews and documentation. This research aims to determine the strategy used by The Coffee Shop H. Anto to increase the number of customers. In addition, the purpose of this analysis is to determine the most suitable strategy to be implemented by The Coffee Shop H. Anto to compete with its competitors in the future. The results show that The Coffee Shop H. Anto should focus more on maintaining the image of an authentic local coffee shop and always prioritize customer loyalty in ways such as being polite and friendly. It is expected that The Coffee Shop H. Anto will consider implementing these strategies
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