Analysis Of Marketing Strategies In Increasing Sales Volume At Pt Indofood Sukses Makmur
Abstract
PT. Indofood Sukses Makmur Tbk (Indofood) is a leading food solutions company in all business fields, including Branded Consumer Products (“CBPâ€), Bogasari, agribusiness and distribution. food solutions. SWOT analysis to remain superior and win competition in the market was carried out on this company using a qualitative approach and the case study method. The results of the analysis obtained are strengths in terms of a strong Brand portfolio, expertise in Indonesian taste and professional management, weaknesses and the company in terms of dependence on commodities, employment, distribution, environmental issues and competitors can also compete sustainably by taking advantage of market leadership opportunities, product innovation, international expansion and business diversification, compliance with changing consumer trends, and utilisation of technology and operational efficiency. Meanwhile, threats to companies such as intense competition, changes in consumer preferences, innovation from competitors, health and nutrition issues and government regulations can take advantage of the strength and consistency of their strong brand portfolio.References
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