Creating and Starting The Venture In The Era 5.0 Society

Authors

  • Dian Evi Susanti Universitas Pamulang
  • Dwiky Fitriansyah Pahlawan Universitas Pamulang
  • Hamsinah Hamsinah Universitas Pamulang

Abstract

This research was created to increase knowledge about how to create and start the venture in the era 5.0 society. This research also introduces generations to new knowledge about society 5.0. Especially for those who want to start a business in this era. This research is based on this scientific article uses literature study / library research. Processing and analyzing reference sources of books, articles, journals, and other internet sources, especially in the scope of entrepreneurship and human resource management. The results of this research can be concluded that the 5.0 society era places greater emphasis on how technology is part of humans. Where in the previous era technology was used as a tool to replace humans. The technology in society 5.0 is a continuation of industrial technology 4.0. Digital transformation has changed the way people and industry live, thus having a big influence on the progress of e-commerce. Starting from this, to create and start the venture in this era, you must be able to see what are opportunities and what are challenges. So in order for a business to continue to survive and develop, an entrepreneur must create a smart business plan from the start of the business. The business plan framework that must be included in the business plan is detailed information about the products and services offered. Apart from that, in this era, business people need the ability to read opportunities and innovate and diversify products. So the product produced is considered to be a solution to answer customer needs. That way, we can win market competition because the products produced have quite high retention and engagement. Creating and starting a business in the 5.0 society era requires the ability to adapt to change by looking for ways to increase efficiency, be able to create product differentiation, and compete globally. In this case, we must also continue to update our knowledge, competencies and skills regarding the latest technology and use appropriate marketing strategies to promote products and services.

References

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Published

2023-12-01

Issue

Vol. 4 No. 1 (2023): HUMANIS (Humanities, Management and Science Proceedings)

Section

Articles

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Open Access

HUMANIS (Humanities, Management and Science Proceedings) is a national peer reviewed and open access journal that publishes significant and important research from all area of agroindustry.

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