Analysis of Optimizing Human Resource Management in the Era of Digital Transformation at Marshal Suryadarma Aerospace University
Abstract
This research aims to analyze the optimization of human resource management (HR) in facing the Era of Digital Transformation at Dirgantara Marshal Suryadarma University (UNSURYA). UNSURYA, as a higher education institution with a focus on aerospace and technology, has special characteristics that influence HR management strategies in the digital era. The author explains UNSURYA's profile, HR management before the digital era, as well as the impact and changes caused by digital transformation. the authors identify several barriers, including inequalities in digital access and skills, changes in organizational culture, and regulatory barriers. Furthermore, the author links HR management theories, such as Maslow and Herzberg's Motivation Theory, with HR management efforts at UNSURYA. The author suggests the application of Performance Management Theory as an approach to optimizing HR management, with an emphasis on setting clear goals, developing feedback systems, training and recognition. In this overall context, UNSURYA has a great opportunity to prepare HR that is responsive to change, ready to compete , and supports the university's mission in a connected and digital era. The results of this research provide valuable insights for universities and other organizations facing similar digital transformations in an effort to optimize their HR management.References
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