The Role of Social Media in Increasing Entrepreneurial Motivation
Abstract
This research is a literature review research, which was carried out through journal reviews and literature studies that are relevant to the research. The type of data used is secondary data, namely data obtained indirectly. Data collection techniques are carried out by reviewing and analyzing journals using related rules and regulations. It can be seen from the results of this research that Indonesian people are active, especially in terms of online shopping and the use of social media. Apart from that, we also know that the presence of social media can increase people's motivation to become entrepreneurs. In the field of entrepreneurship, social media plays a very important role in helping entrepreneurs develop online promotions and sellers. The convenience offered by social media provides motivation for someone to be able to use it as a business opportunity, which is expected to produce greater profits with optimal use of social media.References
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