Strategy Kejaya Handicraft In Penetrating The International Market
Abstract
Currently, the presence of UMKM cannot be ruled out or avoided, because their existence is very beneficial in equalizing people's income. Apart from that, it can give birth to creativity that is in line with efforts to preserve and develop elements of tradition and culture of a local community. UMKM have a strategic role in a country's economy. Kejaya Handicraft Banyuwangi makes various kinds of crafts such as bags, fruit holders, trays, cell phone holders, various kinds of souvenirs from natural materials such as banana stems, wood, coconut shells, coconut tapas, bamboo, etc. Kejaya was founded in 1998. Kejaya Handicraft experienced financial risks which had an impact on the company's finances or were often associated with extra costs or loss of company income. In this case, Kejaya Handicraft went bankrupt due to lack of funds and finally chose to borrow assistance from Bank BRI. In 2002, Keyaja Handicraft succeeded in getting buyers from abroad until now. He has buyers from the United States (US), Italy, Malaysia, Jamaica and Hawaii. Apart from that, the turning point for Ibien's business was again when a domestic order emerged, namely Jakarta, when he placed an initial order for 5,000 containers of car freshener. Even now, he produces around 100 thousand car freshener containers every month.References
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