Analysis of Marketing Strategies in Increasing the Number of Students at the Practical Education Center (PEC) Pondok Petir
Abstract
Development of education in Indonesia today, makes business competition in education more dynamic. More and more educational institutions are standing demand that management be more ingenious in determining the right marketing strategy in order to win the competition facing it. This study uses a qualitative descriptive approach by implementing the SWOT Analysis method. Data collection techniques in this study use three techniques: observation, Interview and documentation. The results of research already conducted by the author showed that the marketing promotion strategy of the institutional course practical education center (PEC) Pondok Petir is 1. Offline marketing strategy using brochures, submission of proposals to other institutions such as schools and from mouth to mouth. 2. Online marketing strategy by using existing social media such as VLOG Instragram Stories. 3. Marketing strategy with word of mouth and quality of service by limiting the number of students in classroom at the institutional course practical education center (PEC) Pondok Petir can increase consumers every year.
Keywords: Course Institution, Marketing strategy
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