Analysis Of Marketing Strategies In Improving Selling At PT. First Media Shade By PT. Linknet Tbk.
Abstract
PT. First Media, which is one of the pioneers of broadband internet services in Indonesia. The business strategy that was built became the basis for PT. First Media in implementing marketing strategies, strengthening and enriching the digital ecosystem in Indonesia through creative media, becoming a marketing strategy that is able to build an image in the minds of consumers. This research aims to analyze the marketing strategies used by PT. First Media which is shaded by PT. Linknet Tbk in increasing sales volume. Meanwhile, SWOT analysis at PT. First Media is the basis for identifying opportunities, evaluating competitors and assessing the company's strengths and weaknesses. This research provides a comprehensive and in-depth description of a problem, symptoms, facts, events and realities that can produce new understanding. Therefore, a qualitative descriptive approach is considered the most suitable to be used as a method for this research, interviews and literature reviews are used as data collection instruments.Implementation of PT.First Media’s marketing strategy based on SWOT analysis is Apply four elements of the marketing mix, namely product, price, place and promotion. Corporate social responsibility strategy and International Strategy. Third strategy This marketing is able to increase sales volume through share control Global market.
Keywords : Marketing Strategy, First Media, Marketing Segmentation
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