Marketing Strategy Analysis of PT Indocement Tunggal Perkasa Tbk Based on Swot Matrix
Abstract
The purpose of this study is to plan a creative strategy that can be implemented by PT Indocement Tunggal Perkasa Tbk in an effort to overcome competition in the aviation market. This type of research is descriptive qualitative with the type of data used is secondary data. The data collection method uses literature study and the data analysis used is SWOT analysis. The results of the SO strategy analysis are PT Indocement Tunggal Perkasa must open more factories and make more attractive promotions and advertisements to pursue sales targets with a wider market share, The results of the ST strategy analysis are PT Indocement Tunggal Perkasa Tbk must provide product guarantees to customers and marketing must be more active and able to utilize brand image. The results of the WO strategy analysis, namely PT Indocement Tunggal Perkasa Tbk must determine the right price for cement sales and make more varied cement product variants. The results of the WT strategy analysis, namely PT Indocement Tunggal Perkasa Tbk must reduce production costs so that it can reduce prices at competitive price points.
Keywords: Marketing Strategy, SWOT Analysis.
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www.Indocement.co.id
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