Marketing Strategies In Increasing Sales Of Traditional Food (Case Study Of HM Production Houses In Serang City)
Abstract
The research objective is to determine the marketing strategy carried out by the HM production house in selling traditional cakes. The methodology used is descriptive qualitative research. Data collection in this research was carried out through a process of field observation, interviews and documentation. This research examines marketing strategies carried out from the results of SWOT analysis. The research results show that the marketing strategy carried out by the HM production house is in 4 forms of strategy. Namely product strategy, price strategy, promotion strategy and place strategy.
Keywords: Strategy, Marketing, Sale
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