No Management Box Nokia : The History of Yesterday
Abstract
The VUCA era is a sign of unexpected changes in the times, in the world of business and management new methods are needed that were previously unimaginable. Currently in the world of management and business it is not only "out of the box" but "No Box", methods that were not even tried or carried out before. The aim of this research is to obtain scientific information about NOKIA's defeat in the current era even though it was once a king of telecommunications, the results of this research were found to be 3 causes of NOKIA becoming history, namely (1). The loss of NOKIA's technology to new competitors, (2). The arrogance of top managers (3). An uncomfortable and even tense work culture. The conclusion of the research is strategy and innovation are two keys to success that cannot be ignored, NOKIA's class can disappear, especially small businesses around us, but with NO BOX methods there are certainly new opportunities for success. The research uses a qualitative approach.
Keywords: Nokia, Strategy, Innovation, No box, No managemen box.
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