Analysis Of Marketing Strategies To Increase Sales Volume At PT Indofood Sukses Makmur Tbk
Abstract
In today's fast-paced business environment, PT Indofood Sukses Makmur Tbk, a leading company in the food industry, is facing increasing competitive pressures. In the global marketplace, companies must continuously innovate and refine their marketing strategies to remain competitive and meet the changing needs of consumers. This is crucial for maintaining and growing sales volume in the face of intense global competition and shifting consumer behaviors. The objective of this study is to analyze the marketing strategy employed by PT Indofood Sukses Makmur with the aim of increasing sales volume. This study examines how companies use market segmentation, target market determination, and product positioning to remain relevant in a dynamic market. The company should focus on leveraging its strong brand presence and distribution network to take advantage of emerging market opportunities. Additionally, the analysis revealed the need to address weaknesses in product innovation and supply chain efficiency to stay competitive in the industry. Overall, the SWOT analysis provided valuable insights for strategic decision-making at PT Indofood Sukses Makmur The results showed that the strategy marketing implemented by PT Indofood in the form of a marketing mix which consists of products, prices, and promotions that can increase sales volume.
Keywords: Analysis, Marketing Strategy, Market Segmentation and Sales Volume
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