Analysis Of Promotion Improvement Strategies In The Admission Process Of New Students At Air Marshal SURYADARMA UNIVERSITY
Abstract
This study intends to examine the promotional tactics employed during the admission of new scholars at Air Marshal Suryadarma University. The information accumulated encompasses the demographics of potential novices, the varieties of promotional activities implemented, and the impact of such activities in boosting the number of applications and admissions. The research findings demonstrate that promotional tactics, including educational exhibitions and advertising, are highly effective in appealing to potential new students. Additionally, demographic information, including age, gender, and educational background, plays a role in the preferred study program of these prospective students. The research's conclusions offer valuable guidance to Air Marshal Suryadarma University for enhancing its promotional strategies to attract new students. Such insights could also assist other educational establishments faced with similar challenges in showcasing and attracting prospective students.Keyword: Promotion, Student, Air Marshal Suryadarma UniversityReferences
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