The Influence Of Influencer Marketing As A Digital Marketing Strategy In The Current Era (Literature Study)

Authors

  • Feisal Arismunandar The Aerospace Air Chief Marshal Suryadarma University, Jakarta

Abstract

Influencer marketing is one of the key components that makes social media marketing so successful. The method employed is the same one that a gifted literary student utilized back then. By gathering all of the data and information related to social media marketing and the influence of an influencer in disseminating information about product GDP numbers, the use authors serve as a source of empirical research. released last week with the intention of reaching the end objective of being able to greatly raise the amount of a sale while also showcasing the company's brand image 

 Keyword: Social Media, Influencer Marketing, and Marketing 

References

Creswell John W., 2010, Research Design: Qualitative, Quantitative, and Mixed Methods Approaches, 3th, terjemahan Achmad Fawaid, Yogyakarta.

Kotler Philip., 2018 Principles of Marketing: Global Edition, 17th. United Kingdom: Pearson.

Tjiptono, Fandy. 2016. Pemasaran : Esensi dan Aplikasi. Yogyakarta: Andi.

Kamus Besar Bahasa Indonesia. 2005. Cetakan pertama edisi ketiga. Jakarta: Balai Pustaka.

Survei internet APJII 2017 (dapat diakses di https://apjii.or.id, diakses pada 21 November 2023

https://databoks.katadata.co.id/datapublish/2018/02/01/media-sosial-apa-yangpaling-sering-digunakan-masyarakat-indonesia, diakses pada 21 November 2023

https://inet.detik.com/cyberlife/d-3659956/132-juta-pengguna-internet-indonesia-40penggila-medsos, diakses 21 November 2023

https://kominfo.go.id/content/detail/8481/infrastruktur-telekomunikasi-dukung-dayasaing-indonesia/0/infografis, diakses 21 November 2023

http://www.digitalmarket.asia/data-pick-day-china-leads-online-shopping/, diakses 18 November 2023

https://www.statista.com/statistics/534123/e-commerce-share-of-retail-salesworldwide/, diakses 18 November 2023

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Published

2023-12-01