Literature Review : Analyze The Role Of Social Media In Increasing New Student Registration At Air Marshal Suryadarma UniversitY
Abstract
Social media is one of the tools for communicating at the college. The communication pattern used by utilizing social media to convey marketing promotions or other important information. Technological developments implemented by social media can provide solutions. There are various strategies used by universities to attract the interest of prospective new students to continue their studies at college, especially at Air Marshal Suryadarma University. The aim of this research is to analyze the role of social media marketing in increasing new student registration at Air Marshal Suryadarma University. This research method uses qualitative research with a literature review approach. The results obtained by Air Marshal Suryadarma University have used several social media platform as promotions for new student registration such as Instagram, Facebook, etc. The conclusion of the research explain is social media can use increasing amount of new student registrants at Air Marshal Suryadarma University.
Keywords: new students; social media, registrants
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