The Influence Of Coupons, Discounts, And Marketing Events On The Number Of Prospective New Student Registrations At The Unsurya University

Authors

  • I Putu Surya Adi The Aerospace Air Chief Marshal Suryadarma University, Jakarta

Abstract

This research aims to determine the influence of coupons, discounts and marketing events on the number of prospective student registrants at Unsurya Jakarta. The sampling technique uses a NonProbability Sampling model with a purposive sampling method , namely determining the sample by considering students who have registered as prospective students. The number of samples in this study was 120 respondents. The tests used are validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, F test, multiple linear regression test, t test, coefficient of determination test. The results of this research show that the variables coupons, discounts and marketing events have a positive and significant effect on student impulse 

Keywords: Coupons, Discounts, Event Marketing, Unsurya 

References

Ayuning, SS (2019). The Effect of Sales Promotion on Product Impulse in Indonesian Survey

Applications (Survey of active students at Sultan Agung Tirtayasa University)

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Published

2023-12-01

Issue

Vol. 4 No. 1 (2023): HUMANIS (Humanities, Management and Science Proceedings)

Section

Articles

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Open Access

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