Analysis of Optimizing Human Resource Management in the Era of Digital Transformation at Marshal Suryadarma Aerospace University
Abstract
This research aims to analyze the optimization of human resource management (HRM) in facing the Digital Transformation Era at Marshal Suryadarma Aerospace University (UNSURYA). UNSURYA, as a higher education institution with a focus on aerospace and technology, possesses specific characteristics that influence HRM strategies in the digital era. Writer describes the profile of UNSURYA, HRM practices before the digital era, and the impacts and changes brought about by digital transformation. writer identifies several challenges, including unequal access and digital skills, organizational culture change, and regulatory barriers. Furthermore, the writer relates HRM theories, such as Maslow's and Herzberg's Motivation Theory, to HRM efforts at UNSURYA. writer suggests the application of Performance Management Theory as an approach to optimize HRM, emphasizing clear goal setting, feedback system development, training, and recognition. In this overall context, UNSURYA has a significant opportunity to prepare adaptable and competitive HRM in the connected and digital age. The research findings provide valuable insights for universities and other organizations facing similar digital transformations in their efforts to optimize HRM.
Keywords:Dirgantara University Marshal Suryadarma, Human Resource Management, Digital Transformation Era, Motivation Theory, Performance Management Theory.
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