Analysis Of The Influence Of Digital Marketing On The Increasing Number Of New Students At Dirgantara Marsekal Suryadarma University

Authors

  • Lia Martha Giyan Safitri The Aerospace Air Chief Marshal Suryadarma University, Jakarta

Abstract

This research aims to analyze the influence of digital marketing on increasing the number of new students at Dirgantara Marsekal Suryadarma University (UNSURYA). This research provides valuable insight into efforts to increase the number of new students at Marshal Suryadarma Dirgantara University. The results of data analysis show that the research model has good suitability and the research hypothesis can be proven. The conclusion drawn is that digital marketing influences the number of new students at Dirgantara Marsekal Suryadarma University.

Keywords: Dirgantara Marsekal Suryadarma University, Marketing Management, Digital Marketing

References

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Published

2023-12-01

Issue

Vol. 4 No. 1 (2023): HUMANIS (Humanities, Management and Science Proceedings)

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Articles

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