Analysis of Marketing Strategies in an Effort to Increase the Number of New Students at Dirgantara marsekal Suryadarma University

Authors

  • Nurmaliza Nurmaliza The Aerospace Air Chief Marshal Suryadarma University, Jakarta

Abstract

Universities are the highest educational institutions in the academic field. The presence of universities is useful for educating the nation's children, universities or institutes are required to be able to spark quality and useful innovations. The idea carried out by the institution is to make a strategy in increasing the quantity of new students. At one of the private institutes, Marshal Suryadarma Aerospace University in Jakarta City has experienced fluctuations in the number of new students over the last 5 years (2018-2023).  In order for the number of new students to not decline, Dirgantara marsekal Suryadarma University made a unique and interesting strategy in order to optimize the number of new student admissions. The analysis used is a SWOT Analysis. The purpose of researchers using SWOT Analysis is to find out aspects that affect both internal and external which are strengths, weaknesses, opportunities, and threats in marketing strategies. The method used in research is the observation method. The result of the study using SWOT Analysis is to increase the number of new student admissions, so as to increase the reputation of universities and optimize marketing.

Keywords : university, marketing, swot analysis

References

Central Bureau of Statistics. (2023). Number of Institutes in Indonesia. Https://Www.Archive.Bps.Go.Id/.

Kristanto, T., Hadiansyah, W. M., Nasrullah, M., Amalia, A., Anggraini, E. Y., &; Firmansyah, A. (2020). Digital Marketing Strategy in Increasing New Student Admissions Using SWOT Analysis. Journal of Multinetics, 6(2), 128.

Morissan. (2019). Qualitative Research. Pretone Media.

Nasution, L., &; Rapono, M. (2018). Strategies in dealing with Institute competition in North Sumatra Province through SWOT Analysis (Case Study of UMN Al Washliyah Medan). Journal of Business and Management Concepts, 5(1). http://ojs.uma.ac.id/index.php/bisman

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Published

2023-12-01

Issue

Vol. 4 No. 1 (2023): HUMANIS (Humanities, Management and Science Proceedings)

Section

Articles

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Open Access

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