Analysis of the Effect of Pricing on Student Satisfaction ar Marshal Suryadarma Aerospace University
Abstract
Price is the amount of money charged for a product or service, or the amount of value that students exchange for the benefit of acquiring or using that product or service. The purpose of the literature review is to find out how the effect of pricing strategies on the level of student satisfaction at Marshal Suryadarma Aerospace University. Method: Literature Review. Of the 6 studies used, 6 of them used quantitative research methods. The population is all consumers in various companies and the sample used is some consumers who feel this pricing strategy in companies in the world. Results: Based on 6 studies, it was found that the analysis of the effect of pricing strategies on the level of student satisfaction of Marshal Suryadarmaini Aerospace University was quite good. Because with the establishment of this strategy, students can feel various benefits. Discussion: The role of pricing strategy as an influence on student satisfaction
Keywords: Pricing Strategy, Student Satisfaction
References
Beerli-Palacio A, Josefa D, Martin-Santana, Crisanto Roman-Montoya. 2020 Complementary services at hotels in accordance with their pricing strategy and the price sensitivity of tourists. international Journal of Hospitality Management. 87 (102458)
Blengini I, Heo CY. 2020, How do hotels adapt their pricing strategies to macroeconomic factors?. International Journal of Hospitality Management. 88 (102522)
Haohan Xiao, Meng Xu, Hai Yang. 2020. Pricing strategies for shared parking management with double auction approach. Differential price vs. uniform price. Transportation Research Part E. Logistics and Transportation Review. 136 (101899)
Kong R, Li Luo, Lixin Chen, Keblis MF. 2020. The effects of BOPS implementation under different pricing strategies in omnichannel retailing. Transportation Research Part E: Logistics and Transportation Review. 141 (102014)
Paolo Malighetti, Stefano Paleari, Renato Redondi. 2009. Pricing strategies of low-cost airlines: The Ryanair case study. Journal of Air Transport Management. 15 (195-203)
Ruijia Zhao, Xinlian Xie, Xinyang Li, Guodong Li. 2020. Game-theoretical models of competition analysis and pricing strategy for two modes for repairing damaged marine structures at sea. Transportation Research Part E: Logistics and Transportation Review. 142 (102052)
Downloads
Published
Issue
Section
License
Open Access
HUMANIS (Humanities, Management and Science Proceedings) is a national peer reviewed and open access journal that publishes significant and important research from all area of agroindustry.
This journal provides immediate open access to its content that making research publish in this journal freely available to the public that supports a greater exchange of knowledge.
Copyright
Submission of a manuscript implies that the submitted work has not been published before (except as part of a thesis or report, or abstract); that it is not under consideration for publication elsewhere; that its publication has been approved by all co-authors. If and when the manuscript is accepted for publication, the author(s) still hold the copyright and retain publishing rights without restrictions. Authors or others are allowed to multiply article as long as not for commercial purposes. For the new invention, authors are suggested to manage its patent before published. The license type is CC-BY-SA 4.0.
Disclaimer
No responsibility is assumed by publisher and co-publishers, nor by the editors for any injury and/or damage to persons or property as a result of any actual or alleged libelous statements, infringement of intellectual property or privacy rights, or products liability, whether resulting from negligence or otherwise, or from any use or operation of any ideas, instructions, procedures, products or methods contained in the material therein.
