Innovative Strategies In Increasing The Number And Quality Of New Student Admissions: Marsekal Suryadarma Dirgantara University's Perspective
Abstract
The admission of new students to higher education significantly affects the growth and reputation of an institution. This study intends to investigate and evaluate the efficacy of innovative approaches to student admissions at Air Marshal Suryadarma University. The study encompasses both quantitative and qualitative methodologies to obtain a comprehensive analysis. Data were gathered by means of surveys and interviews with potential students, admitted students, and members of the university staff and leadership.
The results of a statistical analysis demonstrate that most respondents expressed a high degree of contentment with the integration of modern approaches, and the regression analysis consistently reveals a positive correlation with enrolment decisions. The research indicates that innovative approaches, including the employment of information technology and imaginative marketing initiatives, result in an enhanced reputation for the university.The research indicates that innovative approaches, including the employment of information technology and imaginative marketing initiatives, result in an enhanced reputation for the university. This study underlines the significance of using innovative strategies to heighten institutional desirability, ultimately benefitting prospective students' selection process. However, certain challenges, such as budget restrictions and reluctance to change, must be addressed. The findings of this investigation may serve as a foundation for creating more efficient admission procedures for new students at the tertiary level. Additionally, recommendations and conclusions for future research are provided. This study is anticipated to offer comprehensive and contextual understanding of the dynamics of new student admissions at Air Marshal Suryadarma University..
Keywords: innovative , statistical analysis, Air Marshal Suryadarma University
References
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