Promoting The Aerospace Air Chief Marshal Suryadarma University: Strategies to Attract Students
Abstract
This paper discusses the promotion strategy of Marshal Suryadarma Dirgantara University (UNSURYA) and solutions to overcome challenges in promoting itself. This paper also provides information about UNSURYA's background, its facilities, features and unique strengths, as well as the challenges UNSURYA faces in promoting itself. The purpose of this paper is to provide appropriate suggestions for UNSURYA so that it can attract more students and increase its visibility as a university that focuses on aerospace science. The research methodology used in this paper is literature study, interviews, surveys, and SWOT analysis. By implementing the right solutions, UNSURYA can attract more students and increase its visibility as a university that focuses on aerospace science..
Keywords: Promotion, UNSURYA, Strategy .
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