Analysis Of The Implementation Of Marketing Mix At Marsekal Suryadarma Dirgantara University In Increasing The Number Of New Students
Abstract
Business competition in the current era of globalization is increasing and there continues to be competition that touches every aspect of human life. The level of business competition occurs in all fields which results in competition being very competitive and getting tighter. One of them is a business that operates in the field of higher education services. This research aims to analyze the implementation of the marketing mix at Marsekal Suryadarma Dirgantara University in increasing the number of new students. This research uses a literature review method from several previous research results. The research results show that marketing mix is very important to implement in order to win business competition, including in educational services such as universities. Marsekal Suryadarma Dirgantara University has implemented the 7P marketing mix in order to increase the number of new students.
Keywords: marketing mix, new students, universities, Unsurya
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