The Influence Of Price And Product Quality On Purchase Decision
Abstract
Previous research or relevant studies play a crucial role in a scientific study or article. The function of previous research or relevant studies is to strengthen theories and elucidate the relationships or influences among specific variables. This article conducts a review of the Factors Influencing Purchase Decision, namely Price and Product Quality, through a literature study on Consumer Behavior. The purpose of writing this article is to formulate hypotheses regarding the influence among these variables, which can be utilized in further research. The results of this literature review include: 1) The influence of Price on Purchase Decision, and 2) The influence of Product Quality on Purchase Decision.
Keywords: Price, Product Quality, and Purchase Decision
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