Analysis Of Social Media As A Content Promotion And Information For Prospective Unsurya New Students
Abstract
Social media is one of the promotional tools that is easy to find and easy to use in the last decade. The development of technology means that social media, especially Instagram, is now not just for entertainment needs. Elements use Instagram to promote and inform lecture activities that can be absorbed directly by prospective new students. The opportunity to attract new students is large by using Instagram to carry out promotions. The purpose of this research is to find out the promotional activities carried out by Unsurya and the selling points provided by Unsurya so that prospective new students are interested in registering at this campus using Instagram. Researchers concluded that Unsurya had used Instagram well, where promotional activities were carried out in a targeted and straightforward manner in delivering communication material to prospective new students.
Keyword: Promotion, Social media, Instagram, Unsurya
References
Kotler, Philip dan Kevin L. Keller. 2016. Marketing Management, 15th edition. United States: Pearson Education
Diamond, Stephanie. 2019. Digital Marketing All-in-One For Dummies. New Jersey: John Wiley & Sons, Inc
Garris, Molly and Mishra, Karen, 2015. A Beginner’s Guide to Mobile Marketing. New York: Business Expert Press, LLC
Joshi, Manmohan. 2012. Essentials of Marketing. Bookboon.com: Manmohan Joshi & Ventus Publishing ApS
Nasrullah, Rulli. 2015. Media Sosial Perspektif Komunikasi, Budaya, dan Sosioteknologi.
Bandung: Simbiosa Rekatama Media
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HUMANIS (Humanities, Management and Science Proceedings) is a national peer reviewed and open access journal that publishes significant and important research from all area of agroindustry.
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