Porterâ€s Five Forces Analysis Of Indomaret In The Digital Era
Abstract
Retail businesses become shopping centers that provide necessities in locations that are easy to reach and visited by many people. Retail business itself has the meaning, an activity consisting of business activities involved in selling goods and services to consumers for their own or family interests. Based on this, the retail industry is currently developing rapidly, determining location is important to determine the target market and consumers in purchasing goods. Through the Porter's Five Forces approach, it is used to find out the advantages, disadvantages and opportunities of determining the location of the Indomart retail business. Supporting data such as sales value comparisons and number of stores are also used to determine the best location for opening an Indomart in the future.
Keywords: Retail Business, Porter's Five Forces
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