Swot Analysis Of Marketing And Product Development Strategies At PT. Asuransi Jasa Raharja Putera
Abstract
A marketing strategy is a plan designed to promote a company's products or services. This analysis focuses on the marketing strategies of PT Asuransi Jasa Raharja Putera, using the SWOT analysis method to identify threats, weaknesses, strengths, and opportunities. The research aims to optimize product development planning and ensure effective and efficient implementation. PT Jasa Raharja Putera is in a profitable situation due to its strengths, including affordable premium payments, a well-known brand, excellent customer service, strong business partnerships, and the ability to capitalize on opportunities.
Keywords: Marketing Strategy, SWOT Analysis, PT Jasaraharja Putera
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