Online Shopping Behavior of Students at Islamic Banking College Mr. Sjafruddin Prawiranegara
Abstract
The aim of this research is to determine online shopping behavior at the Stebank Islam Jakarta campus. Consumer behavior in deciding to buy a product is a special study for each company before releasing its product to the market. With the development of the digital era, it is increasingly inevitable that every company must adapt its marketing strategy by incorporating an online system to sell its products. Online shopping has become a habit for some people because of the convenience it provides, many people think that online shopping is a means to find the items they need. The research method used is descriptive qualitative. Then existing consumer behavior theories are studied and reviewed so that it can be concluded that consumers consider shopping online at online stores. Previous research findings show that many factors influence it. The research results from several previous studies can be a reference and consideration for online stores in Indonesia in attracting and keeping customers to continue shopping at their stores so that these stores are sought after and liked by buyers.
Keywords: Shopping Behavior, Online Shopping, Online Buyers, Online Shops
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